some words from technology briefcase

A three-legged dog walks into a bar and says, “I’m lookin’ for the man who shot my paw…” While you’re groaning at that, check out this tripedal Sicilian taking an extra-limbed stroll down the street.

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Cool apps that surprise and delight mobile users—built by developers like you—are a huge part of the Android vision. To support you in your efforts, Google launched the Android Developer Challenge, which will provide awards for great mobile apps built on the Android platform.

visit the official ADC 2 website and take part to the challenge!

Google Empire

In 5 March Adobe announced that along with their recent Android update for Photoshop.com Mobile they are now going to allow developers full advantage of Photoshop.com and allow them to integrate it into their third-party applications.

This will allow developers to “embed” all of the tools and photo editing option directly into their applications. (continue reading…)

Google prepares to launch a service that indexes and ranks content from microblogging services like Twitter. Since it’s very easy to post updates and the posts are usually very short, micro-blogging services are great for live blogging, posting real-time information about an event.

Twitter’s search engine has two important drawbacks: it’s limited to Twitter and it sorts the results by date. While there are other search engines like Tweefind that try to sort Twitter posts by relevancy and search engines like Twingly that index multiple microblogging sites, none of them does a great job. (continue reading…)

Every day, I wake up and read the Google Groups for GA.
Here are the ten questions I see just about every day, with answers.

Question 1: Can’t I reprocess the data in some way? Sorry. Google Analytics doesn’t let you go back and reprocess. A very best practice is to think about your needs while you are setting up your analytics, and try to anticipate the future. This includes creation of a profile for every important campaign that you run, whether you define “campaign” as a Google AdWords campaign, a banner ad campaign, or an email campaign.

Question 2: I don’t know how to set up links in my newsletter. Or, I don’t know how to set up links in the paid search for non-Google search engines. Answer: Google Analytics has a nice linkbuilder tool to solve this problem, but I like ROI Revolution’s better. It is more intuitive, and it doesn’t have any typos . You can use the linkbuilder to code the links in any of your marketing campaigns — your email marketing, your Yahoo campaigns, your banner ads. (You don’t have to code Google AdWords, the default in AdWords is auto-tagging — it codes for you.) Once external links are coded, they’ll talk to your GA.

Question 3. Why can’t I get rid of the site overlay? You’ll need to clear your cookies. The Site Overlay activates if the GA tracking code sees the “GASO” cookie when you visit your website. Just use Firefox, choose Tools>Options>Show cookies and type in GASO. Delete that cookie.

Question 4. Why is my site overlay broken? If you make any changes to your Request URI — for example, if you ask to only see page titles and not /mypage.com — the site overlay will not work for the profile where you have the changes made. You should set up a clean profile without those changes. (To be honest, I feel like the site overlay is just about always broken, and I am awed when I see people ask questions about why they can’t get a specific piece of data from it. ) (continue reading…)

Day 5 April from 16:00 to I.T.I.S. Vittorio Emanuele III (via Duca della Verdura, 48) will be held the third event of Palermo Google Technology User Group focuses on web marketing.

The purpose of Palermo Google Technology User Group is to give developers the opportunity to meet and Sicily to learn (or teach) something new about the universe of technologies Google.The organization is curated by Francesco Passantino. Participation is free.

The program includes presentations Guirreri Sergio, Marco La Bella, Sonia Mendola and Francesco Lo Truglio.

Follow us at gtug official site

The TLL Sicily meeting was a greatfull meeting, thanks to you and our speakers, for you now are available through our blog or the official website some documents, photo  and the entire video stream of the meeting!

if you want see the entire video: http://www.livestream.com/palermogtug/video?clipId=pla_cad060d0-9ca4-46fb-9bab-bbd638dc6c25

or join us at http://sites.google.com/site/palermogtug/eventi/02-2010

and watch our paper at slideshare

(continue reading…)

The meeting is started..now!
join the live stream at http://blog.fltlab.net/index.php/gtug-palermo-live/

or read more this evening to download the meeting attachments.